WNBA Ad Specs
General Advertising Specifications:
To allow for proper approval and testing, WNBA.com and WNBA Team sites requests that all creative is submitted 6 business days before extended campaign launch.
- All Team Site advertising creative must be submitted with a TPP form.
- One click thru URL must be provided for all units.
- Select third party ad tags and vendors are accepted. Please contact your Global Marketing Partnerships or TMBO representative.
- MAX FILE SIZE: 40K (100K for progressive download)
- FILE FORMAT: SWF, JPG and GIF (additional details below)
Flash Ad Requirements:
- Versions up through Flash 8
- Click Tracking: The author of the Flash source file (.SWF) has to assign a clickTag variable using a getURL button action. Make sure that they have selected "_blank" for a target so it opens in a new window.
- Acceptable button action code:
AS2: on(release){
getURL(_level0.clickTag,"_blank")
}
AS3: var paramList:Object = this.root.loaderInfo.parameters;
buttonClip.addEventListener(MouseEvent.CLICK, openURL);
function openURL(evtObj:MouseEvent):void {
var request:URLRequest = new URLRequest(paramList["clickTag"]);
navigateToURL(request, "_blank");
}
Where buttonClip is the object in the swf being clicked.
- Backup gifs are required for all .swf files.
- Audio Policy: No host-initiated audio is permitted. Audio must be user-initiated by clicking within the banner and contain a clearly visible "mute" and "stop" function.
Image Ad Requirements:
- File Size: 40k
- Animation & Looping: 30 sec max
- 3rd Party Acceptance: Yes
- Rich Media: No
- Expandable: No
Video Ad Requirements:
Format: .mov (Apple ProRes 422 or H264)
Frame Rate: 29.97
Length: 15 and 30 sec in total length
Aspect Ratio: 16:9 (Resolution 1920x1080 or 640x360) or 4:3 (720x480 or Anamorphic 720x486)
Tape-Based Media (4:3 only) Any standard-definition format Betacam:
- SP
- SX
- Digital Betacam
- MPEG IMX
File-Based Media (16:9 & 4:3) Delivered on CD-R or DVD-R:
- Finished files with no slates
- No spaces in file names (only _ or -)
Encoded Media:
- Windows media format. 400x300 screen size. Max birate of 500k.
- Delivered via FTP or e-mail. digitalmediaops@nba.com.
Additional Info:
- All files must contain a soundtrack, even if the ad is to run without sound.
